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testimonials
I had the pleasure of working with Fable on our latest postgraduate promotional film. From start to finish, they worked tirelessly to create a film that brought our postgraduate proposition to life in an engaging and inspiring way. They are a highly organised team, from the clear production scheduling and planning to the excellent communication we received in our catch-ups. I felt like we were in a safe pair of hands and we are really pleased with the result. They are a great team, working closely with us to meet our objectives, were patient, approachable, and adaptable – I would love to work with them again.
We worked with Fable to produce a film in Spring 2024 to form part of our undergraduate advertising campaign – the team is brimming with creativity and good ideas, understanding the complexity of an organisation the size of ours. Fast forward a few months, and the film has been a great success – generating high impressions, engagement and clicks with our target audience across all social channels and outperforming our previous campaign film. Notably on TikTok, the film has been the top performing asset of the campaign to date. We’ve been so impressed that we’re now working with Fable on a new project!
The Fable Studios team supported us with the launch of our first ever TV ad including editing together the video, writing and creating the voiceover, checking everything with Clearcast and handing over to Sky Adsmart. It was such a huge help to work with a knowledgeable team that made the whole process so easy for us and a lot less daunting than I had expected!
I loved commissioning Fable to create motion graphics films for HL because I knew they always delivered exactly what we asked for – or often something a little better. Fable are experts in video production and always happy to share their experience and advice on the video marketing landscape. I would not hesitate to recommend them to a financial services business looking for a motion graphic film.
Working with Fable has been nothing less of a wonderful experience. Everything was made so clear and easy to understand, which is perfect for our smaller clients who are new to TV and aren’t familiar with the process. The team are always on hand and respond to queries really quickly, and nothing is too much trouble. Everything is well organised, and the production work produced is to a great standard, producing strong results, meaning happy clients. I’d recommend Fable to other agencies/brands.
We have enjoyed a very productive relationship with Fable over the past 10 years. Rob and his team have created engaging videos that fully represent the Briarwood Brand and have always captured everything in the brief. The series of videos have provided useful tools for us to support our sales team, attract visitors at trade events, display in our HQ as well as providing engaging social media content.
Rob and his team really understood our brief and used their excellent technical and creative skills to successfully execute a film which we knew would present some challenges to make. Our two teams worked closely together to achieve an end product we all loved and had a huge impact across Bristol.
The team at Fable were brilliant from the start to finish of the project, taking a genuine interest from the first contact to delivering a great final product. It was really enjoyable working with the team and collaborating on how the end video would work best for our stakeholders, the team had lots of great ideas and were really great at listening to what we needed from the video. The communication we received was timely and clear. I would certainly refer Fable to other teams and companies.
Rob and his team at Fable Studios were a delight to work with from start to finish. They really got behind the creative ideas and brought the storyboard to life. From planning to filming through to post-production, the whole process was extremely professional, well managed and ran smoothly. We couldn’t be happier with the final result.
Yas and Lou from Fable Studios were critical in the production of some how-to videos for our app. They were able to transform standard processes into engaging and eye-catching short form videos, perfectly capturing these processes in an easily digestible way for our users. Their dedication, proactive approaches, and their humour made them a joy to work with.
The execution and delivery is phenomenal and the final result is of the highest standard. The transition to go to live ads often is the unknown if you have little experience, however that said it’s made as easy as possible with this team. The creative they bring to the table from a basic brief is outstanding and we can honestly say the team and final product are executed in a professional way.
frequently asked questions
If you are first time to TV, the best place to start is with your business objective and your budget. As a full-service broadcast video production company, we hold your hand through the entire journey. We will help you define whether a targeted digital campaign (BVOD advertising production) or a traditional linear campaign is right for you, guide you through the creative and Clearcast clearance steps, and connect you with trusted media buyers to purchase your airtime. Drop us an email on hello@fablestudios.tv with ‘First Time to TV Enquiry’ in the subject header and our producer will get back to you right away.
Clocking a TV advert is a technical post-production requirement. Every ad delivered to UK broadcasters must feature a “countdown clock” at the very beginning. Usually, this clock lasts for 10 seconds, followed by 5 seconds of silence and black screen, before the actual advert begins and there might also need to be a hold at the end of the advert too. It contains crucial metadata categorised for the broadcaster, including its unique clock number, advertiser name, and exact duration.
Because ITVX advertising production is purchased programmatically via Planet V, there is no single fixed cost. Pricing is highly flexible and calculated on a cost-per-thousand-impressions (CPM) basis. This means you only pay when your ad is actually shown to a viewer. ITV has lower entry-level points designed to help SMEs and first-time TV advertisers test smaller, localised campaigns. We have a great relationship with ITV, so if you’re thinking about advertising on ITVX then drop us an email on hello@fablestudios.tv with ‘ITVX Recommendation’ in the subject header and we can give you a direct introduction to an ITV representative.
Sky AdSmart is an addressable TV advertising UK platform that allows brands to target specific households based on factors like location, lifestyle, and demographics. Instead of shouting to the whole nation, you only show your ad to your ideal audience. The Sky Adsmart production cost is often highly efficient because you can produce localised or highly targeted content. Media budgets for Sky AdSmart can start as low as £3,000, making it an excellent option for first-time TV advertisers. If you’re interested in advertising on Sky Adsmart, drop us an email on hello@fablestudios.tv with ‘Sky Adsmart Recommendation’ in the subject header and we can give you a direct introduction to a Sky Adsmart representative.
The Clearcast approval process is a mandatory legal check to ensure UK television adverts do not mislead, harm, or offend viewers. To get your ad approved, you must submit your initial script alongside Clearcast script substantiation (evidence proving any claims you make in the ad). Once the script is cleared, the final filmed advert must be submitted for a final check before it is allowed to broadcast. Working with our Fable Studios in-house clearance experts will ensure your project is handled correctly from day one. Read more about Clearcast here.
When thinking about TV advert production costs, it is important to separate production (making the ad) from media buying (airtime slots). The cost of a 30-second TV ad slot varies wildly depending on the channel, time of day, and audience size. A spot on daytime digital channels might cost a few hundred pounds, whereas a prime-time slot during a major sporting event on a national network can cost tens of thousands of pounds. We have many brilliant media buyers in our network; if you’d like a recommendation then drop us an email on hello@fablestudios.tv with ‘Friends of Fable Recommendation’ in the subject header.
There is no single fixed cost to make a 30 second TV advert in the UK. A TV Ad production budget breakdown depends entirely on the scale of the shoot, location hire, talent, animation requirements, and post-production. A low budget TV ad production utilising simple graphics or a small live-action setup for a local campaign can cost anywhere from £7,000 to £20,000. If you’re looking at a nationwide TV campaign, it could cost from £25,000 to £100,000 and for high-end brand commercials with larger crews and bespoke music licensing, costs can range from £100,000+.
Yes. Whether you need to hire a corporate videographer in the UK for a rapid, single-day shoot or require a full-service enterprise video production agency to manage a multi-platform global campaign, Fable Studios scales our team and equipment to match your exact project scope.
Maximising your ROI means making your content work harder. We offer dedicated LinkedIn video marketing services for B2B brands to engage decision-makers directly. Our team specialises in short-form corporate video production for rapid consumption and designs smart frameworks for repurposing video content for business, turning a single long-form asset or a B2B video podcast production session into dozens of micro-contents for social media.
Video is one of the most powerful tools for sales enablement and procurement. As a specialised B2B product explainer video agency, we create clear, compelling demonstrations that simplify complex software or physical products. Additionally, our customer testimonial video production in the UK builds undeniable social proof, while our targeted, bid-winning social value videos help enterprises secure major public and private sector contracts by visually demonstrating their community impact.
Yes. Fable Studios is an experienced corporate training video company specialising in internal communications video production. We help enterprises streamline onboarding, motivate teams, and maintain compliance by producing engaging company culture and induction videos as well as vital health and safety video production in the UK.
Partnering with a premier B2B video marketing agency outside of London (such as Fable Studios based in Bristol) offers exceptional, London-grade creative talent and full-scale production capabilities without the inflated capital overheads. We provide highly competitive, end-to-end corporate film production services across the UK, offering greater agility and localised expertise for regional and national brands alike.
Hiring a professional corporate video production company in the UK ensures your brand message is delivered with cinematic quality and strategic purpose. Professional video content significantly increases web retention, boosts social media engagement, and improves conversion rates. At Fable Studios, we collaborate with you to create tailored visual assets that align perfectly with your marketing, training, or corporate communication goals.
It depends on scale and ambition. Most of our projects fall between £7,000 and £80,000. Because every corporate video is different, the best next step is to download our rate card or have a quick no-obligation chat, so we can give you an accurate figure for exactly what you need.
As a guide, from 6 weeks to around two months from first enquiry to final delivery, covering the brief, creative response, scripting, production and post-production. Simpler films can move faster, and we’re known for being responsive and quick in execution.
Brief, creative response, project confirmation, script, style frames and storyboard, production, voice-over, colour grading and audio mixing, reformatting, then delivery. You feed back and approve at every key stage, and you’ll have dedicated production management as your single point of contact throughout.
Brand films, case study and testimonial films, explainer videos, product launches, recruitment and internal-comms videos, interviews and talking heads — in live action, animation, or a blend of both.
We produce both in-house and we’ll give you honest advice. Filmed video is brilliant for authenticity, real people and emotion; animation is ideal for explaining complex ideas or visualising things that are hard to film. Many corporate videos use a mix of the two.
Yes. We’re based in Bristol and film across the city, the UK and abroad, foreign filming is part of what we do. We bring all the crew and equipment needed.
AI tools are useful and we use them where they help, but they can’t replace strategic messaging, real stories and the craft that make a corporate video genuinely represent your brand. The thinking and the finish are where the return comes from.
Email us at hello@fablestudios.tv or call 0117 908 1360. Tell us the problem you want to solve, where the video will be used and any budget in mind, and we’ll arrange a no-obligation chat and send a quote.
Beyond legal clearance, every UK network (including Sky, ITV, and Channel 4) enforces strict technical rules regarding video bitrates, file formatting, audio loudness compliance, and captioning layout. Every finished commercial must pass an automated Quality Control (QC) check against these specifications before the station will queue it for broadcast.
Yes. Advertisements destined for Video-on-Demand (VoD), Broadcaster Video-on-Demand (BVOD), and Connected TV (CTV) platforms, such as ITVX, Sky AdSmart, and Channel 4 Streaming, must go through the exact same Clearcast approval process as traditional linear television commercials.
If a script or video fails to meet the BCAP Code requirements, Clearcast will issue an amendment request rather than a flat rejection. Common issues include unverified claims or illegal layout sizes for on-screen text. Working with an experienced agency like Fable Studios ensures these issues are caught and corrected during the initial concept phase, avoiding expensive re-shoots or editing delays.
Clearcast pre-vets and clears television and Video-on-Demand (VoD) advertisements before they are broadcast to ensure compliance with the BCAP Code. The Advertising Standards Authority (ASA), meanwhile, is the post-broadcast regulator. The ASA investigates consumer or competitor complaints after an advert has appeared on air. Securing Clearcast clearance significantly minimises the risk of an ASA complaint or an ad ban.
We highly recommend allocating a minimum of 6 weeks from the day you commission your TV advert to your targeted on-air date. This structured timeline allows comfortable margin for creative production, script adjustments, substantiating advertising claims, and passing final broadcaster quality control (QC) checks without delaying your media launch.
For a standard script or video review, Clearcast typically provides feedback within three working days. However, the entire end-to-end clearance process (covering script submission, rough cut review, and final play-out approval) can take several weeks. If your advert makes complex claims or belongs to a restricted category like finance or pharmaceuticals, independent specialist reviews can extend this timeline.
We work across a full range including corporate and marketing videos, healthcare videos, videos for the public sector, tech videos, videos in the education sector, product videos for the retail space, insurance videos, aviation and airline videos, children’s entertainment, videos for the fashion industry and financial videos. In fact, if you are looking for financial video production, we have an entire department dedicated to this! You can find our financial video production services here.
No problem at all! We can re-cut, re-edit and reversion existing footage to make it feel fresh and new. Whether you just need a few deliverables, or 500 variations for AB testing (yes, this is something we already do for someone!), then drop us a message with your requirements and we can help you figure out the most efficient collaboration.
Congratulations on your debut! As well as choosing the right production partner, you’ll also need media buyers and clearance experts. You can read more about our clearance services here, and talk to us for a ‘Friends of Fable’ media referral.
For simple interviews or talking heads, if we discount the logistics (booking a location or meeting room, making sure filming dates work for everyone etc), we can turn around the first draft of your edits within a few days. Animation is always a longer timeframe and TV adverts will be dependent on Clearcast. Before you book media or set campaign dates, we’d always advise getting in contact with us for a no obligations chat if you want an idea about timeframes. However, if you’re in a rush and need to get something out quickly, there’ll always be a solution! Drop us a message with ‘Urgent!’ in the subject line and we’ll pick it up straight away.
Depending on your project, we can either create a bespoke quote for you, or you can get a ballpark idea of costs with our price menu. If you’re an agency looking for a video partner, then contact us for a specialised menu.
