When planning your video, the goal is to resonate deeply with your audience. Your video should be memorable, speaking directly to the viewer and leaving a lasting impression. Here are ten critical steps to develop an impactful video:
Begin with a Blueprint
Remember creating outlines for essays in school? Crafting a video blueprint is the evolved version of that exercise. Detail everything you wish to include in the video. Before you start filming, revisit your blueprint to ensure you’ve addressed all points.
Identify Your Audience
Understanding your audience is paramount. The tone and content of your video should cater to their preferences. Research is vital to determine your primary demographic. Tailor your script based on what resonates most with them.
Narrate an Engaging Tale
Stories captivate. Observe who captivates attention at gatherings – it’s the storyteller. Your script should narrate a tale but avoid being monotonous. Ensure your story addresses the “Five Ws”: who, what, where, when, and especially, why. Base your narrative on audience research.
Brevity is Key
Size truly counts. Remember Churchill’s succinct yet impactful “We shall fight on the beaches” speech? It stood out even amidst more extended discourses. Aim for a brief yet resonant script.
Capture Attention Instantly
With dwindling attention spans, it’s crucial to engage your viewer immediately. Design a unique “hook”—a catchy phrase, visual, or jingle—to instantly grab attention. Memorable hooks stand the test of time.
Opt for Engaging Visuals
Remember, it’s a video. Use relevant visuals and effects, but avoid clutter. Choose fitting music and highlight your brand. The right blend of visuals and sound can create unforgettable moments.
Audit the Audio
Even brilliant ideas can sound off when voiced. Read your script aloud to peers or focus groups. Gather diverse feedback, refine your script, and move forward.
Stick to the Script
Resist the temptation to improvise. You’ve dedicated time to perfect your script—trust in its potency. Stay true to your preparation when you start filming.
Your video’s objective is to prompt a response. Include a call-to-action (CTA) to guide your viewer’s next steps. A subtle, “Reach out for more information,” can be effective.
Polish and Perfect
Before hitting ‘record’, meticulously review everything. Seek external feedback. Ensure your equipment functions correctly. Breathe, press record, and deliver your best!