The health food market is a crowded space, and for a brand making its first foray into TV advertising, standing out is essential. Our collaboration with Your Unbelievabowl was built on the premise that when your product is this good, you should let the ingredients do the talking. By moving away from traditional food cinematography and embracing a unique, motion graphics-led style, we helped this organic superfood brand make a massive impact on its broadcast debut.
Your Unbelievabowl is a UK-based producer of organic superfood blends and porridge. Their mission is to provide a fuss-free way to supercharge your diet with high-quality, plant-based nutrition. With products like their Super Porridge, packed with 25% superfoods including chia seeds, goji berries, and cacao nibs, they offer a functional, healthy alternative to sugary breakfast cereals.
The Brief
The primary goal was to create a standout debut commercial that highlighted Your Unbelievabowl’s unique selling point: the sheer quality and variety of their superfood ingredients. As a new entrant to broadcast TV advertising, they needed a visual identity that felt fresh, quirky, and memorable. The challenge was to deliver a high-energy, premium-looking advert that remained cost-effective while clearly communicating the nutritional “boost” their products provide.
The Strategy
To make Your Unbelievabowl pop, we developed a “hybrid stop motion” strategy:
- Ingredient-First Focus: Rather than just showing a finished bowl, we decided to celebrate the components. We shot each individual superfood on a blank background.
- Stop Motion Style with a Modern Twist: True stop motion can be time-consuming and expensive. Instead, we cut out each shot in post-production, allowing us to manipulate the assets as motion graphics. This gave us the “quirky” stop motion aesthetic we wanted but with the precision and cost-efficiency of digital animation.
- Standout Visual Identity: By using a bold, clean style, we ensured the product advertising remained the hero. The result was a high-tempo, visually engaging narrative that showcased the “unbelievable” amount of goodness packed into every bag.
What We Learned
This project proved that bespoke TV adverts do not always require massive lifestyle shoots to be effective. By leaning into the brand’s USP, the ingredients, we created a visual language that was entirely their own.
The success of the campaign lay in its versatility. Because we had captured the ingredients as individual digital assets, we could easily reconfigure them for different formats. This allowed Your Unbelievabowl to run the advert multiple times across different channels, maintaining a consistent and recognisable presence on air while getting maximum value from the initial production.
The Win
The campaign was a huge success, leading to multiple re-runs and a significant boost in brand awareness for Your Unbelievabowl. It proved that a quirky, ingredient-led approach can cut through the noise of traditional TV advertising. Having tasted the range ourselves, we can also vouch for the fact that the product is as delicious as it looks on screen!
