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Video is everywhere and with the pandemic still part of our everyday lives, video has become even more important. But have you thought about all of the uses for video? Video is not only great for advertising campaigns on TV, but also has a range of uses, internally and externally throughout your company. Find out more below. 

External Video

Showcase a new product

If you have a new product you will want to shout about it, and what better way to do this than with video? The video can show your product working and all of its key features which will really show off your new product. You could also consider using animation to show how your product works internally. 

Explainer Videos 

Explainer videos have grown in popularity and have a diverse range of applications. Your video could explain how your product works, what it’s used for, how it’s made or what impact it is having. Nearly any subject will benefit from an explainer video as it can talk you through a process in a clear and visual way that is often easier to understand than a general explanation. 

Tutorial and How to guides

A how to guide or tutorial could be the difference between a customer buying your product or not. With 66% of consumers saying they would prefer to watch a video than to read about a product. (Wyzowl) A tutorial or how to video is a great way to demonstrate how your product works and not only show your customer how to use it, but also encourage them to buy your product if they don’t already own it. 

Customer testimonials

Customer testimonials is another great way to encourage sales. The testimonies can sit on your website, be used for social media or even used in advertising to promote your product. 91% of 18-34 year olds have said that they trust online reviews as much as personal recommendations. (BrightLocal) Therefore a customer testimonial is a great investment as part of your marketing campaign. 

Brand film 

A brand film spreads awareness of your company and its goals. It is different from an advert in that it is not advertising your products but focuses more on your company’s ethos and overall aims, be it making a safe and family friendly car, or a cheap and reliable washing powder. The aim is to make your brand a household name. This video can be used in a TV commercial campaign but also in social media campaigns, on your website and across all social platforms. 

Internal Video

Corporate welcome video. 

Are you a large and growing company? An introductory video could be a nice touch to welcome new staff and give them some guidance on your processes and even safety in the workplace. Not only could this save time for anyone conducting the inductions but it will also set the tone of your company and welcome each new employee in a fun and interesting way. 

Explainer Videos 

We have already suggested Explainer videos as an external video, but they are also really useful as an internal video. Predominantly used for training, an explainer video can be a great resource for staff as it can cover any number of topics. 

Recruiting videos

Are you struggling to find the right fit for your company? Maybe a video could help portray the personality and skills you require. It will also show how much you value the right employees as you have gone to the extra effort in your recruitment process. 


With the pandemic still part of our everyday lives, filming a conference or meeting live that can later be shared with the appropriate employees could be the best way to keep everyone in the loop and offer an effective tool for communicating company news. 

So you see there are many uses for video throughout your company, both internally and externally. To find out more, get in touch at 

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