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Sky AdSmart has revolutionised the way advertisers can approach getting their message in front audiences by allowing every brand, no matter what size, to show their adverts during some of the biggest shows on TV.

Broadly speaking there are two styles of media, animation or live action. But which is best?

Technology is advancing at an amazing pace meaning animation is becoming more accessible and achievable regardless of budget.

So, you’ve decided to make a commercial. Congratulations! You have a great creative and production team, but what about the legal restrictions for advertising on TV? 

Continuing a fantastic, four year production partnership, we were delighted to be asked by Cosyfeet to produce their new national footwear campaign.