Television adverts are the ‘tentpole’ of many marketing strategies and demand specific expertise to ensure they enhance your brand and incite action in the audience.
We pride ourselves on blending hard-working, high-returning Direct Response Ads with beautifully crafted Brand Ads – providing the best of both worlds.
Our Directors and Producers have created, produced and ‘delivered to station’ many highly-polished, instantly-recognizable, brand-building TV commercials for both local and national TV campaigns.
Listen and Learn – We listen carefully to fully understand your brand, audience and goals.
Creative: We combine our Ad Production expertise with your objectives to present you with creative routes to engage your audience. We start the TV Advert clearance process with Clearcast, TV’s compliance body.
Pre – production: Following your approval of concepts, we work hand-in-hand with you to finalise scripts, storyboards, schedules, casting, locations and design. If we’re creating an animated TV Advert, we’ll agree design concepts and animation tests.
Production: Using movie-quality cameras and equipment, we gather all the footage needed to fulfill the storyboard(and usually have time for some extra shots!). When creating an animated TV Advert, our in-house team will bring the characters and environments to life.
Post Production: You’ll have clear over-sight as our in-house team edit, colour grade, record voice-over, add music and deliver your TV Commercial to stations. And, of course, we provide a version optimised for the web!
Multiple versions: We are very experienced in TV Advert versioning – especially relevant when targeting specific geographic areas or key sale periods. All TV Commercials are fully archived allowing future adaptations and re-working to be easily carried out.
This robust production pipeline provides a simple, clear and trusted road-map through TV Ad production – from initial brief right through to delivery. Fable Studios, as an experienced video production company, is ready to navigate you through this process.
Take a look at some of our previous projects in our work section