Technology

Bot-Fest

Industry
Technology
Type of video
Event Film
Keywords
Event Film, Brand Film

The Challenge

Bot-Hive is an emerging technology challenger-brand designed to create partnerships between SME businesses and robotic solution providers.

Fable Studios and Bot-Hive share an existing partnership having collaborated on creating an innovative campaign and animation for their signature logo.

Building on this, Bot-Hive asked us if we could provide video content in support of their multifaceted street-food & live music festival – Bot-Fest.

Bot-Fest’s goal was to dispel myths around automation by demonstrating to the wider public how robots are ever-increasingly becoming a part of our day-to-day lives and something not to be feared, but to be embraced. Our creative approach and our planning included detailed strategy ensuring we could gather the footage that would support this message.

The Execution

To capture every eventuality of this live event, we employed multiple cameras and, knowing that we would be conducting interviews in amongst the crowd, a sound recordist was added to the crew.

Highlights included a live music performance from a band with a robot keyboardist as well as robot assistants serving food and drinks to members of the public.

Interviews were conducted with the exhibitors with a view to producing additional content focussed on their area of expertise whilst still wrapped in the Bot-Hive brand.

We ensured we captured the energy, excitement and unique atmosphere that permeated the day whilst also communicating the key themes of Bot-Hive’s ethos.

The Results

Multiple outputs were produced in support of the main event film allowing us to maximise the effect of Bot-Fest across social media platforms and provide material for the cross-promotion of the robotics brands represented.

The film has had great engagement online and Fable Studios continues to have a strong and collaborative partnership with Bot Hive to continue building brand recognition and deliver information to SMEs.

• Over 500% increase when comparing engagement on the Bot-Talks video to the engagement on the Bot-Talks blog write-up (LinkedIn)

• Almost 2,000 impressions of the Bot-Talks flavour of the day video on LinkedIn in January

• Average of 2,500 impressions per Bot-Talks video (including interviews & presentations) on Twitter in January 2020

• Both the Bot-Fest and Bot-Talks videos have been shared by the robot companies multiple times across their own social media platforms (example)

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